// Case study · E-commerce
Gold Star Liquor
A dark, editorial website for a premium spirits importer: brand pages, a full product portfolio and a trade-enquiry path for bars, retailers and private-label partners.
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The brief
A spirits importer and distributor needed a website that felt as premium as the bottles it represents. The brief: a full brand portfolio, a page for every brand, and a clear way for bars, retailers and private-label partners to start a conversation.
Our approach
We planned the site around two audiences: trade buyers who want the portfolio fast, and brand partners who want to see how the company works. A dark, cask-room palette and editorial serif type set the tone. Brand and product pages share one structure so new bottles can be added in minutes.
What we built
- Custom WordPress theme, editable from the Customizer
- Brand pages and a filterable product portfolio
- “How we work with you” section for wholesale, bars, retail and private label
- Trade enquiry path and new-customer form
- Counters, brand carousel and a “find your perfect pour” category grid
- Mobile-first layout tuned for speed
Where it landed
The client can now add brands and products without a developer, and every page ends with a clear route into a trade conversation.
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